Glossary Emotional Value Emotional value refers to the deep personal significance attached to people, objects, or experiences, often rooted in memories, relationships, or identity. Unlike monetary worth, it's intangible yet powerful. Emotional value shapes how we perceive and prioritize what matters most, influencing decisions and connections.       Recognizing emotional value fosters empathy, strengthens bonds, and enriches life beyond material gain.         Creating Emotional Value       Creating emotional value means shifting from simply fulfilling practical, logical needs to making people feel valued, loved, seen, supported, and connected. The key is to tap into core human desires like love, trust, belonging, and joy... More       Example: Innovative Emotional Value Created by Innompic Games "Lift people emotionally, and you lift innovation exponentially." ~ KoRe proverb       Innompic Games create a unique emotional ecosystem built on joy, courage, co‑creation, and purposeful play. The emotional value created by Innompic Games is not an accessory to innovation – it is the engine. These Games transform learning, collaboration, and creativity into a deeply human experience... More       Emotionally-Intelligent Leadership       Emotionally-intelligent leaders do not manage tasks – they uplift human beings. They listen not only to words but to tone, energy, and unspoken concerns. They recognize emotions as data, not disruptions. They understand that behind every performance is a story, a hope, a fear, a dream.       This is where the Value Mantra becomes essential: "Every person must feel valued, every day."         Emotional Value and Emotional Marketing       "Sell dreams and emotional benefits," advised Steve Jobs, the legendary founder of Apple Inc. The law of heart works wonderfully in marketing and selling. Emotional-marketing strategies focus on various emotional drivers: what people want to be; what people want to do; and what people want to gain.     Emotional marketing works faster and better than rational marketing that focuses on product attributes. Your prospects may forget the specification of your product, but they will never forget how you made them feel.