Build your cross-functional expertise to achieve your objectives.

 
As an Innovation Leader

• Understand diverse customer needs and → lead customer-driven → value innovations

• Build and effective innovation system by balancing its six core elements: leadership, strategic alignment, innovation process, organization & people, metrics, and corporate culture  >>>

• Build an → innovation-friendly organization

• Search for → synergy opportunities between functions and innovations  >>>

• Synergize innovation portfolio

• To build and → lead cross-functional innovation teams  >>>

• Lead systemic innovation through → creating synergies between different functions and technologies

• Synergize radical and incremental innovations  >>>

• Drive radical innovation projects by resolving in a → balanced way the four types of uncertainties: technical, market, organizational, and resources  >>>

• Lead improvisation-driven → jazz-like disruptive innovation projects

• Establish effective knowledge management and integration systems and practices

Having a sound innovation process is not enough. What is important is how you practice it. Thus, it's all comes down to project leadership, not control by top management, that makes the process work.

To maintain the rigor of the innovation process, you must select project managers on the basis of their innovation leadership skills and their cross-functional understanding of technology, processes, finance, and marketing.  You must give leaders of innovation projects an autonomy to decide when to focus on simulation, go fast, call for a formal review, start beta-testing the new product, or to blow through a prototype review gate that combines prototype and product development steps in order to accelerate time to market.