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Empathy means setting aside your
opinion in order to learn what actually is true that people aren’t
conscious of. |
Tom Kelley
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I
don't believe that the public knows
what it wants; this is the
conclusion that I have drawn from my
career. |
Charlie
Chaplin |
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The aim of
marketing is to know and
understand the customer so well the product or service fits him and
sells itself. |
Peter
Drucker |
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To
turn people on, you must, first,
find out what they really want,
and then, show them how to get
it.
Examine also external
market and competitive
trends, ascertain potential needs and wants of each customer segment and
character type, identify problems that customer cite,
observe people to discover their unrealized needs.
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Big Difference between "Needs"
and "Pressing Needs"
Prospects may talks about their
needs without acting on them.
This may last until the "need"
becomes a "pressing need". The
word "pressing" is the
difference that makes the
difference.
Coaching by Example
I
offer a "Growth 10+" service
that helps my client companies
shift from organic growth to
Growth 10+.
Many top managers say they want
to shift from organic growth to
Growth 10+, yet they don't buy
my Growth 10+ service. Some top
managers do buy my
transformational Growth 10+
solutions but don't implement
them because they don't want to
leave their comfort zone.
The situation changes when the
company owners/investors start
replacing top managers who don't
walk their talk. The "need" for
Growth 10+ becomes a "pressing
needs" for both new and old top
managers and turns them to
transformational leaders.
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Though the
conscious mind is very
important, many leading
marketers believe that the
future of marketing is about how
to work with both the conscious
and unconscious mind in concert.
The subconscious mind of the
consumer is the place where most
purchasing decisions are made.
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I
was the first to create free
business education online back
in 2001.
My
inspirational
Business e-Coach
thrilled its visitors and
created new desires and needs.
Today, free online education is
everywhere. |
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If I
had asked the public what they
wanted, they would have said a
faster horse. |
Henry Ford |
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Get closer than ever to your
customers.
So close that you tell them what
they need well before they realize
it themselves.
|
Steve Jobs
Apple |
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I'm not a tech guy. I'm looking at
the technology with the eyes of my
customers,
normal people's eyes. |
Jack Ma |
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