Value Innovation: The TAO of VALUE INNOVATION (Yin and Yang of Customer-focused Innovation) - Adapting To Customer Needs and Introducing Revolutionary Products

Value Innovation

Creating unique customer value

Customer-driven value innovation is a remarkable change that is perceived by customers as offering more or better value.

Resulted from the search for new, untapped market space, value innovation helps you stand out from your competition.

Value innovation is an innopreneurial way to tell customers 'We love you!'

Two Fundamental Yin-Yang Questions

Proactive Yang: What value offerings need to be introduced or increased impactfully enough to create new customer desires or needs?

Adaptive Yin: What value offerings addressing existing customer needs or desires must to be introduced or increased to win customers over?

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