What Drives and Colors our Thinking and Behavior

 

 

 

Unconscious core values operate automatically largely out of our awareness. They are not specific to any particular situation. Being at the root of our perceptions, they color what we think or do in every situation.

 

 

"The conscious mind may be compared to a fountain playing in the sun and falling back into the great subterranean pool of subconscious from which it rises."
~
Sigmund Freud

 

 

 

 

Top 10 Unconscious Values

A summary of the findings of researchers from various cultures

 

The desire to set yourself free and express your unique abilities, talents and expertise

The desire for power in order to have more opportunities to apply your talents

The quest for spiritual growth and more knowledge

The desire to make or save or spend money

The need for appreciation and recognition

The need for love and friendship

The desire to care about your dear ones

Sexual fulfillment

Security and order

Honoring tradition

 

 

 

 

   

 

 

Selling to Intuiters, Sensors, Thinkers, and Feelers

Intuiters are tend to look at the big picture and avoid the details. They are very interested in the possibility of what's coming next. This is why this type of person would be receptive to a differentiation strategy based on your product being the next generation in its category... More

The Unfair Advantage: Sell with NLP!

 

 

 

Cultural Intelligence

Cultural Intelligence (CQ)  Download PowerPoint presentation, pdf e-book a new domain of intelligence that has immense relevance to the increasingly global and diverse workplace >>>

Some aspects of culture are easy to see, the obvious things like art and music and behavior.  However, the significant and most challenging parts of other cultures are hidden.  These might include our beliefs, values, expectations, attitudes, and assumptions. Our cultural perceptions and programming in these areas shape our thoughts, opinions and actions... More