Vadim Kotelnikov    

Effective Advertising

A Powerful Way To Differentiate Your Products and Services

   

Vadim Kotelnikov, founder of 1000ventures - personal logo   Business e-Coach  

 

 

 

  Buzz Marketing

 

Advertising Slogans Contests

Best Advertising Slogans for "Apples"

Apples! We were born thanks to them!

First Sex, First Beauty Contest, First PC – Apple!

An apple a day, keeps medical expenses away!... More

Value-added Social Networks: Advertising Slogans Contests

Best Advertising Slogans for Fun4Biz.com

Don't twinkle, shine!

Discover your creative talents, fun, and happiness!

The Wonder Land of discoveries and fun!... More

Advertising Checklist

Promotion

What would you like to promote more ‒ your brand, your website,  or your product?

Conversion

Is your website customer-focused enough to deliver the highest leads / conversion rate?... More

 

 

Examples of Unique Selling Propositions (USP)

Burger King: "Have it your way at Burger King."

Domino Pizza: "We deliver hot, fresh pizza in 30 minutes or less or it's free."

M&M: "Melts in your mouth, not in your hands."

Why Advertising?

"Doing business without advertising is like winking at a person in the dark.
You know what you are doing, but no one else does!"
~ Steuart Henderson Britt

Advertising, frequently known as above the line expenditure, and promotion is a powerful way to differentiate your products and services.

Great Slogan: WOW Principle and 7 Features

Harness the Power of Psychology

You don't need a degree in psychology to compete successfully in the marketplace, but you do need some way to figure out the different styles of interaction different people prefer to use. People tend to lead their decision making process decisions with one of the four functions: intuition, thinking, feeling, and sensing. Vividly differentiated differences that are anchored to a product and engage the above functions can enhance memory of your current and prospective customers, especially when they are supported by experiential marketing actions... More

Emotional Marketing

 

  

Create Urgency So People Buy Now

You must create urgency so people will buy your products or services now.

Customer Value Proposition

Many companies use limited time offers to create urgency. Your ad can get people interested in your product, your limited time offer can make them buy now. Limited time offers stop people from putting off buying your products or services. They stop them from procrastinating. Even a billboard can be used for this and modern companies such as Billboard Advertising Direct can offer you guidance on placement and provide competitive pricing. Billboards have always been a traditional form of advertising and they’re still highly effective today.

 

 

Word-of-Mouth

Word-of-mouth advertising is perhaps the most effective way of advertising. Loyal brand users make excellent endorsers... More

Using Industry Publications

If your industry field is new, try to convince an industry publication to survey it, or order an article about it and your company's leadership position in this field. "Roughly six times as many people read the average article as the average advertisement. Editors communicate better than ad men," said advertising legend David Ogilvy about the power of the press.

Use the Right Colors in Your Ads

Its very important to know which emotions or symbolizations will trigger your target audience to buy your product or service. The use of the right colors in your promotional materials – in your marketing brochures, your product packages, or on your web site – can actually increase your sales. When people see certain colors they can change their emotions or they can symbolize things related to the colors. For example, if you're selling a money-making product you should use green and brown colors, as they represent money and strength, and bring out the emotion of greed and comfort respectively... More

Case Studies Google AdSense

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site – or matched to the characteristics and interests of the visitors your content attracts – you'll finally have a way to both monetize and enhance your content pages. It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

Case Studies Facebook

Mark Zuckerberg, Founder and CEO of Facebook, sees communications becoming more transparent and more two-way. That applies to advertising, too. Facebook has offered advertisers ads that allow some measure of dialog with users, whether letting them broadcast to their friends that they "like" a brand or through polling and other social features of the site.

  Social Media Marketing: 10 Tips