Advertising, frequently known as above the line
expenditure, and promotion is a powerful way to
differentiate your products and services.
WOW Principle and 7 Features
Word-of-mouth advertising is perhaps the
effective way of
advertising. Loyal brand users make excellent endorsers...
"Doing business without
advertising is like winking at a person in the dark.
know what you are doing, but no one else does!"
~ Steuart Henderson Britt
Create Urgency So People
You must create urgency so people will buy your
products or services now.
Many companies use limited time offers to
create urgency. Your ad can get people interested in your product, your
limited time offer can make them buy now. Limited time offers stop people
from putting off buying your products or services. They
stop them from
that inspire 'Aha!' moments instantly are important parts of marketing communication.
Metaphors help a sender to make a
message more colorful and easier to understand and visualize. Metaphors make
invoking an imaginary
example of something
are familiar with...
Use Industry Publications
If your industry field is new, try to convince
an industry publication to survey it, or order an article about it and
company's leadership position in this field. "Roughly six times as many
people read the average article as the average advertisement. Editors
better than ad men," said advertising legend David Ogilvy about the power of
Advertising Slogans Contests
Apples! We were born thanks to them!
First Sex, First Beauty Contest, First PC – Apple!
An apple a
day, keeps medical expenses away!...
Unique Selling Propositions (USP)
Burger King: "Have it your way at Burger
Domino Pizza: "We deliver hot, fresh pizza in
30 minutes or less or it's free."
M&M: "Melts in your mouth, not in your
Use the Right Colors in
Its very important to know which emotions or
symbolizations will trigger your target audience to
buy your product or
service. The use of the right colors in your promotional materials – in your
marketing brochures, your product packages, or on your web site – can
actually increase your sales. When people see certain colors they can change
emotions or they can symbolize things related to the colors. For
example, if you're selling a money-making product you should use green and
brown colors, as they represent money and strength, and bring out the
emotion of greed and comfort respectively...
AdSense is a fast and easy way for
website publishers of all sizes to display relevant Google ads on their
website's content pages and earn money. Because the ads are related to what
your visitors are looking for on your site – or matched to the
characteristics and interests of the visitors your content attracts – you'll
finally have a way to both monetize and enhance your content pages. It's
also a way for website publishers to provide Google web and site search to
their visitors, and to earn money by displaying Google ads on the search
Mark Zuckerberg, Founder and CEO of
sees communications becoming more transparent and more two-way. That applies
to advertising, too. Facebook has offered advertisers ads that allow some
measure of dialog with users, whether letting them broadcast to their
friends that they "like" a brand or through polling and other
features of the site.
Social Media Marketing: