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Mapping the Innovation Road
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In
the new era of
systemic innovation, it is
more important for an
organization to be
cross-functionally excellent
than functionally excellent to
be successful in realizing the
full returns from their
technologies and
product innovations.
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Cross-functionally excellent
firms are able to match their
technological developments with
complementary expertise in other
areas of their business, such as
manufacturing, distribution,
human resources, marketing, and
customer relationships.
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To
lead these expertise development
efforts, cross-functional teams,
either formal or informal, need
to be formed. These teams can
also find new businesses in
white spaces between existing
business units.
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In
strategic innovation road-mapping, the starting point for
knowledge building and learning about the innovation concept is to
establish a shared view of trends, disruptive technologies and other
discontinuities, and related events that could
shape the future. |
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