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Deep
Customer Focus:
10
Critical Breakthroughs
By. Prof. Sandra
Vandermerwe |
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Articulate the new market space
(desired customer outcome). Rely on "intelligent hypothesis"
rather than research alone, since you are in a way inventing the
future. Build
cross-functional teams and let people in different product
groups and disciplines see how they could contribute to the new
market space...
More
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 Quantum
Quantum is a global leader in
storage, delivering highly reliable backup, recovery and archive solutions.
The company established cross-functional innovation teams to
accomplish two purposes:
1. to drive decisions downward, and
2. to increase innovation speed via real-time involvement of all relevant
functions...
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Harley-Davidson
One specific area in which
Harley-Davidson's management has received acclaim is its use of
cross-functional teams
to design new products. To some
extent, cross-functional advice has always been considered within the new
product design process at Harley-Davidson. Representatives from engineering,
purchasing, manufacturing, and marketing have always had some influence on
the future direction of new products...
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