By. Prof. Sandra
Articulate the new market space
(desired customer outcome). Rely on "intelligent hypothesis"
rather than research alone, since you are in a way inventing the
cross-functional teams and let people in different product
groups and disciplines see how they could contribute to the new
Quantum is a global leader in
storage, delivering highly reliable backup, recovery and archive solutions.
The company established cross-functional innovation teams to
accomplish two purposes:
1. to drive decisions downward, and
2. to increase innovation speed via real-time involvement of all relevant
One specific area in which
Harley-Davidson's management has received acclaim is its use of
to design new products. To some
extent, cross-functional advice has always been considered within the new
product design process at Harley-Davidson. Representatives from engineering,
purchasing, manufacturing, and marketing have always had some influence on
the future direction of new products...