Ice-Breaker Marketing Definition ▪ Purpose ▪ Toolkit ▪ Examples VadiK Inventor Author Founder It's not enough to create a breakthrough solution; you also need to be able to sell it, breaking through the thick ice of resistance to change. ~ Vadim Kotelnikov   Think about the 'full picture' while you are inventing its components, so that all the small things move synergistically in the right direction and created a holistic innovation.       Enthusiast Customers are those who purchase a revolutionary product just as it comes available and before anybody else. In marketing of radically innovative products, enthusiast customers are like icebreakers who pave the way for followers.   Customers for Innovative Products         Coaching by Example My 10-3-1 Strengths Mission-driven Innovator Impact Innovator Harmony Innovator UX Innovator Proactive Futurist Blue-Ocean Innovator Innovation Guru