Synergy definition Synergy example  

Synergy is the energy or force created by the working together of various parts or processes.

Synergy in business is the benefit derived from combining two or more elements (or businesses) so that the performance of the combination is higher than that of the sum of the individual elements (or businesses).





Your Two Hands

What can you do with one hand?

What can you do with two hands? Twice as much?

No! You can do much, much more! You can do absolutely new things, for example, play the violin.

That's synergy!

Synergy definition, artithmetics, 1+1=11, two hands, guitar, hammers, Vadim Kotelnikov






Joint Power of Four Horses


Two horses can pull about 9,000 pounds. How many pounds can four horses pull? The arithmetical response is 18,000. Sounds reasonable – but it's wrong! Four horses can actually pull over 30,000 pounds. It's synergy that makes the difference!



Your Strategic Intention


Your strategic intention is a synergistic combination of three elements: desire, belief, and acceptance. It determines your self-motivation and how successfully you attain your goal >>>



Dream Big Dreams     Planet of Loving Creators    Strategic Intent    Stretch Goals





Balanced Organization: 5 Basic Elements


Wood (Corporate Capabilities)

Cross-functional synergies are discovered and exploited, diversity is leveraged... More



Synergistic Corporation


A synergistic corporation builds on core competencies and distinctive capabilities and combines diverse resources  and skills to  achieve systemic innovation, strengthen value chains and build greater competitive advantages. This leads to synergies among functions and business units, whereby they become more productive together than independently.

The collection of knowledge and skills used to build synergies is largely intangible, but sharing of tangible resources can also contribute to the purpose... More


Cross-functional Innovation Teams  Spiral Integration of Ideas (SPIN)










Vadim Kotelnikov advice quotes

Happiness is not about life-business balance,

it is about life-business synergy.

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon

Fyodor Dostoyevski quotes advice

The formula '2+2=5' is not without its attractions.  >>>

Fyodor Dostoyesvski





"Life is like a combination lock; your job is to find the right number, in the right order, so you can have anything you want."

Business BLISS

Balance – Leadership – Innovation – Synergy – Speed






Corporate Capabilities

Individual Competencies vs. Core Competencies

  1. Individual capabilities stand alone and are generally considered in isolation.

  2. Core competencies are harmonized, intentional constructions. They are more than the traits of individuals. Core competencies are aggregates of capabilities, where synergy is created that has sustainable value and broad applicability. That synergy needs to be sustained in the face of potential competition and, as in the case of engines, must not be specific to one product or market.

Corporate Strategy

  • Managing Activities and Business Interrelationships – corporate strategy seeks to develop synergies by sharing and coordinating staff and other resources across business units, investing financial resources across business units, and using business units to complement other corporate business activities... More

Entrepreneurial Creativity

A Synergistic Combination of Three Capabilities

  1. Creative thinking skills

  2. Cross-functional expertise

  3. Internal motivation




Venture Management Venture Strategies Synergistic Organization Developing Yourself Entrepreneurial Leadership Entrepreneurial Creativity Synergistic Partnerships Synergistic Processes Systemic Innovation Continuous Improvement Sustainable Growth Venture Financing Venture Investing Leader of Business Synergies Vadim Kotelnikov Synergy Leadership Systems Thinking SYNERGY: Master of Business Synergies (MBS) - 12 Ten3 Mini-courses

Key Features of Business Partnerships

  1. The voluntary nature of partnerships

  2. The mutual dependency that arises from sharing risks, responsibilities, resources, competencies and benefits

  3. Synergy – the concept of value added or the total being greater than the sum of its individual parts... More



Creativity is not about inventing something totally new, it is about making new – synergistic! – connections. You don't have to be a special kind of person to be creative – everyone can do it. It's not about who you are, it's about what you do. You just need to start looking for multiple solutions rather than settling for just one, and give yourself permission to be playful and inquisitive, flexible and versatile... More

Systems Thinking

Your should master systems thinking if you wish to  discover winning business synergies. Systems thinking "focuses on the whole, not the parts, of a complex system. It concentrates on the interfaces and boundaries of components, on their connections and arrangement, on the potential for holistic systems to achieve results that are greater than the sum of the parts. Mastering systems thinking means overcoming the major obstacles to building the process-managed enterprise – for every business process is a whole system."2... More

Harnessing the Power of Diversity

Diversity is a specialized term describing a workplace that includes people from various backgrounds and cultures, and/or diverse businesses. You can inspire systemic innovation and find a strategic competitive advantage in an organizational and cultural context by seeking to leverage, rather than diminish, opposite forces. People with different cultural, educational, scientific, and business backgrounds will bring different frames of reference to a problem and can spark an exciting and dynamic cross-pollination of ideas... More

Enterprise Strategy

Corporate strategy seeks to develop synergies by sharing and coordinating staff and other resources across business units, investing financial resources across business units, and using business units to complement other corporate business activities... More

Creating Competitive Advantage Through Capabilities

The opportunity for your company to sustain your competitive advantage is determined by your corporate capabilities of two kinds – distinctive capabilities and reproducible capabilities – and their unique combination you create to achieve synergy... More

Effective Leadership

Leadership is imperative for molding a group of people into a team, shaping them into a force that serves as a competitive business advantage. Leader know how to make people function in a collaborative fashion, and how to motivate them to excel their performance. Leaders also know how to balance  the individual team member's quest with the goal of producing synergy – an outcome that exceeds the sum of individual inputs. Leaders require that their team members forego the quest for personal best in concert with the team effort.4... More

Leadership-Management Synergy

To maximize your long-term success you should strive to be both a manager and a leader and to synergize their functions. Merely possessing management skills is no longer sufficient for success as an executive in today's business world. You need to understand the differences between managing and leading and know how to integrate the two roles to achieve organizational success... More

10 Commandments of Innovation

Synergize. Cross-pollinate ideas, leverage diversity, create synergies... More

Achieving Synergy through Coaching

Coaching brings more humanity into the workplace. "Effective coaching in the workplace delivers achievement, fulfillment and joy from which both the individual and organization benefit."1 These three components – achievement, fulfillment, and joy – are synergistically interlinked and the absence of any one will impact and erode the others. "Learning without achievement quickly exhausts one's energy. Achievement without learning soon becomes boring. The absence of joy and fun erodes the human spirit."1... More

Cross-functional Management (CFM)

Cross-functional management (CFM) manages business processes across the traditional boundaries of the functional areas. CFM relates to coordinating and synergizing the activities of different units for realizing the superordinate cross-functional goals and policy deployment. It is concerned with building a better system for achieving such cross-functional goals as innovation, quality, cost, and delivery... More

Real Time Business Development

Real time development brings about change and learning simultaneously - not separating the two. This approach is about "how to transform the development so that it means transforming the business whilst learning at the same time – continuously improving and learning and getting a business pay-off as an integral part of it. This means embedding development into how we do business and seeing it as part of doing business."14... More

Systemic Innovation

Innovation used to be a linear trajectory from new knowledge to new product. Now innovation is neither singular nor linear, but systemic. It arises from complex interactions between many individuals, organizations and their operating environment... More

Mutual Creativity in Business Partnerships

Mutual creativity is a shared mind-set. By learning to be creative together, you increase the chances of constructively sorting through your differences, which encourages you to go further. In an opportunity-maximizing strategic alliance, continued joint creativity leads to regular improvement, outperforming what any single change can do... More

 Case in Point

New business model developed by creates value for customers by offering a synergistic combination of the following benefits:

  1. Shopping convenience

  2. Ease of purchase

  3. Speed

  4. Decision-enabling information

  5. A wide selection

  6. Discounted pricing

  7. Reliability of order fulfillment

No single aspect of's business model is sufficient to create a sustainable competitive advantage. It is the synergistic combination of all of these information services and logistical processes that creates value for customers and comprise's competitive advantage... More

 Case in Point  GE

"Integrated diversity" is a term used by Jack Welch, the legendary former CEO of General Electric, to define a learning culture. He described "integrated diversity" as the elimination of boundaries between businesses and the transferring of ideas from one place in the company to another. "Integrated diversity means the drawing together of our thirteen different businesses by sharing ideas, by finding multiple applications for technological advancements, and by moving people across businesses to provide fresh perspectives and to develop broad-based experience. Integrated diversity gives us a company that is considerably greater than the sum of its parts."2

 Case in Point  Toyota

Toyota’s global competitive advantage is based on a corporate philosophy known as the Toyota Production System. Much of Toyota's success in the world markets is attributed directly to the synergistic performance of its policies in human resources management and supply-chain networks.... More


 Discover much more in the


Building Synergistic Partnerships...

The Five Organizational Learning Disciplines...

Cross-Pollination of Ideas...

Leveraging the Power of Trust...


Synergizing Your Innovation Portfolio...

Venture Investing...

 Case in Point  Silicon Valley Companies: Using Innovation Portfolio...

 Case in Point  Ford Motor Company...

 Case in Point  Think Tools...

 Case in Point  GE Equity...


Life Business Synergy happiness quotes Vadim Kotelnikov Innompic Planet of Loving Creators





  1. Effective Coaching, Myles Downey

  2. Jack Welch, Letter to Share Owners in General Electric 1990 Annual Report

  3. "Trusted Partners," Jordan D. Lewis

  4. "Extreme Management," Mark Stevens

  5. "Strategic Management", Alex Miller

  6. "The Fifth Discipline – the Art and Practice of the Learning Organization", Peter Senge