Enthusiasts (or Innovators):
new technology just as it comes available and before
purchase new technology before most companies, but only after
there are references available from other users.
want to see well-established
references before investing substantially in new technology.
purchase technology only after it has been on the market for a
while and thus tested and accompanied by good support.
don't purchase new technology if they can help it.
Turn Your Customers
Into Teachers: Listening Tips
Deep Motivators of
delve into consumers’
values and “deep
motivators” to create the most meaningful experiences,
products, services, and
If you want to
develop a new product or service, exploratory market and customer
research should be an essential and continuous component of the process. It
provides the foundation and platform for effective idea generation and
creativity management. "It describes
customer or consumer needs, wants, gripes, complaints, and
each have about the performance of a certain activity, function, process,
life event, or product. This research, prior to idea generation, provides
the basis for setting up a
problem-solving mindset towards idea generation,"
says Thomas D. Kuczmarski.1
To explore customer needs and wants, examine
external market and
trends, ascertain potential needs and wants of each
customer segment and
character type, identify problems that customer cite,
to discover their unrealized needs.
Create a Niche for Your
compete with other businesses nowadays you
need something unique that nobody else can copy. You must create a niche for
your business to stand out
from the competition.
Surprise To Win:
A niche is something that makes your business different from
your competitors and
positions is prominently...
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