Enthusiast Customers Definition  ▪  Role  ▪ Needs  ▪ Types VadiK Inventor Author Founder   Enthusiast Customers are those who purchase a revolutionary product just as it comes available and before anybody else. In marketing of radically innovative products, enthusiast customers are like icebreakers who pave the way for followers.   Icebreaking Marketing If you create something unseen before, prepare to address challenges unmet earlier ~ Vadim Kotelnikov   How To Market and Sell Out a Radically Innovative Product Focus on enthusiasts and visionaries who want to explore a radically innovative solution before anybody else. Then, differentiate your solution properly to stand out from the competition.       Enthusiast Customers make up approximately 1% of all buyers.       Enthusiasts: New Customers Enthusiast customers have diverse psychological needs. For instance, Expressive Creatives are curious and look for ways to express themselves to release creativity and gain a personal sense of creative accomplishment. Experiential Engagers value innovative services and enjoy being pioneer users of them.     Enthusiasts: Repeat Customers Keep amazing your customers with your products and/or services, and they will become enthusiastic buyers of your new products and your brand ambassadors. Brand Lovers willingly advertise and proselytize on behalf of the company.   Surprise Your Customers Brand Appeal Loving Customer Relationships     Example: Apple “Sell dreams and emotional benefits,” advised Steve Jobs. Devotees of Apple Inc. strongly identify with their advanced and amazing technology. They are Apple’s enthusiast customers and brand ambassadors.     6 Innovation Practice Tips by IDEO ① Observe people, customers and non-customers, especially enthusiasts... More   BLISSful Inventor Customer-driven Innovation   Coaching by Example KoRe Courses and Innompic Games VadiK Inventor Author Founder   Highly satisfied users of Business e-Coach buy our new inspirational KoRe courses as soon as a they are released. Many of these repeat customers become enthusiast participants of the World Innompic Games – a civilizational breakthrough that is to turn the Earth to a Planet Loving Creators.       CimWave (a concept) CimWave is a specialized Internet-shop of discounted radically-innovative products. It helps innovators create new market niches for breakthrough products faster. CimWave also allows enthusiasts to buy more of innovative product for the same amount of money thus allowing more breakthrough innovations to reach the market.         How To Select the Best Business Ideas and Opportunities for Implementation: 4-Step Approach