Business Leader

 

Effective Management:

Intellectual Cross-pollination

Managing by Wandering Around (MBWA)

Getting In Touch With Your Employees, Customers, and Suppliers

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!

"Find a kindred spirit in the chain of command and you can reduce the most gigantic and daunting bureaucracies down to your size." ~ Mark McCormack

MBWA Practices

  • Managers consistently reserving time to walk through their departments and/or to be available for impromptu discussions.

  • Individuals forming networks of acquaintances throughout their organizations

  • Lots of opportunities for chatting over coffee or lunch, or in the corridors.

  • Managers getting away from their desks and starting to talk to individual employees. The idea is that they should learn about problems and concerns at first hand. At the same time they should teach employees new methods to manage particular problems. The communication goes both ways.

 

 

Seven MBWA Principles

By: Tom Peters

  1. Publicize the fact that you are out wandering 50% of the time, and that your colleagues are as well (if you and they are).

  2. Be meticulous in having meetings in others' offices/spaces rather than yours.

  3. Evaluate managers in part – and directly – on the basis of their people's assessment of how well/how frequently they are in touch.

  4. Fire a supervisor who doesn't know all his people's first and last names.

  5. Hold meetings and reviews in the field.

  6. Start randomly popping into offices and asking the inhabitants why they aren't out.

  7. If you are a manufacturing, or an R&D boss, etc., make sure you have a second office in the workplace.

GE (case study) 25 Lessons from Jack Welch Brainstorming 25 Lessons from Jack Welch: GET LESS FORMAL Idea Management

Problem Addressed

Main managerial productivity problem of many companies is that managers are remote from the detail, out of touch with their people and their customers. As W. Edwards Deming, an American who introduced the idea of quality management to the Japanese, put it: "If you wait for people to come to you, you'll only get small problems. You must go and find them. The big problems are where people don't realize they have one in the first place."

4 Types of Problems

Problem Solving Strategies: 4 Levels

Main Benefits

 

MBWA is an informal top management practice. It makes the entire workplace less formal. It was MBWA that made leadership more effective in many well-run organizations. It "lets senior management hunt for and enjoy chatting with the creative thinkers in the guts of the organization".5 MBWA frequently goes together with an open-door management policy.

At first, employees may suspect that MBWA is just an excuse for managers to spy and interfere unnecessary. This suspicion usually falls away if the walkabouts occur regularly, and if everyone can see their benefits.

MBWA has been found to be particularly helpful when an organization is under exceptional stress; for instance, after a significant corporate reorganization has been announced. It is no good practicing MBWA for the first time on such an occasion, however. It has to have been a regular practice before the stress arises.

Tom Peters, the guru of Excellence, saw "managing by wandering around" as the basis of leadership and excellence. Peters called MBWA the "technology of obvious".

What Leaders and Managers Should Do

As leaders and managers wander around, at least three things should be going on:

  1. They should be listening to what people are saying.

  2. They should be using the opportunity to transmit the company's values face to face.

  3. They should be prepared and able to give people on-the-spot help.

 Case Study  Hewlett-Packard

David Packard, the co-founder of Hewlett-Packard, defined himself as a HP man first and a CEO second. He was a man of the people, practicing management by walking around. Packard is quoted as saying: “You shouldn't gloat about anything you've done; you ought to keep going and find something better to do.”

At Hewlett-Packard, where the MBWA theory was practiced, executives were encouraged to be out of their offices working on building relationships,  motivating,  and keeping direct touch with the activities of the company. The practice of MBWA at all levels of the company reflects a commitment to keep up to date with individuals and activities through impromptu discussions, "coffee talks", communication lunches, and the like.

 Case in Point  Dell Inc.

"You can't possibly make the best or quickest decisions without data," says Michael Dell, the Founder of Dell Computers.6 "Information is the key to any competitive advantage. But data doesn't just drop by your office to pay you a visit. You've got to go out and gather it.

"I do it by roaming around. I don't want my interactions planned; I want anecdotal feedback. I want to hear spontaneous remarks."

SMART EXECUTIVE (Ten3 Mini-course)

 

 

 

References:

  1. "Guide to Management Ideas", by Tim Hindle

  2. "Built to Last", by Collins, J. and Porras, J.

  3. "Roads to Success", by Robert Heller

  4. "In Search of Excellence", by Tom Peters

  5. "Relentless Growth", Christopher Meyer

  6. "Direct from Dell", Michael Dell with Catherine Fredman

  7. SMART Executive, Vadim Kotelnikov

  8. New Management Model, Vadim Kotelnikov

  9. 12 Leadership Roles, Vadim Kotelnikov

  10. 25 Lessons from Jack Welch, Vadim Kotelnikov