|
Yin-Yang of
Business Success
 |
YIN (passive, accepting)
Outside-In
Strategies |
YANG (active, aggressive)
Inside-Out
Strategies |
|
Yin:
Look at your business from the outside-in, work towards
satisfying needs of all stakeholders.
Yang:
stand-out from the
competition,
create customers,
formulate and
implement
venture and
→
differentiation
strategies. |
Strategic analysis of
the of the industries and markets in which your company operates to
identify those markets in which
your company's
→
capabilities
can
yield
→
Sustainable
Competitive Advantage
. |
Strategic
analysis of the characteristic
of your company to identify your
distinctive capabilities
and surround
them with a collection of reproducible capabilities, or complementary
assets, which enable your company to
→
sell its distinctive capabilities
in the market it operates. |
