Why Strategic Management?
strategic planning and acting today to ensure your strength and
formulates the corporate
strategic intent, major
and the corporate
level strategy based on consideration of
sustainable competitive advantage
and an assessment of the internal and external environments in which
competes. Strategic management involves also developing policies
and plans designed to
achieve these goals, allocating resources to implement the plans
and launching relevant initiatives.
Strategic management is
in nature; it includes a
to monitor execution and inform the next round of planning.
For middle management, strategic management is not a task, but a rather a set of managerial skills
that should be used throughout the organization, in a wide variety of