Business Rules as a Story

 

Lessons from Business Legends

 

Quotes

Authors

 

Estee Lauder advice

12 Rules for Business Success

Estee Lauder

 

   

Entrepreneurial success rules by a creative entrepreneur who changed the beauty business

 

 

 

 

① Create your own style

 

Competitive Differentiation

 

 

Estee Lauder advice

Keep your own image straight in your mind.

Estee Lauder

 

Lessons from Business Legends slide deck for teachers education  

"If there is a message at all, it's probably that we have to recognize in ourselves how we feel morally about certain things and make sure we follow that up with our actions."

~ Estee Lauder

 

 

 

Trust your instincts

 

Intuition

 

 

Estee Lauder advice

I was a woman with a mission and single-minded in the pursuit of my dream.

Estee Lauder

 

 

Find the proper location

 

4 Ps of Marketing

 

 

Estee Lauder advice

I want to show as many as I can reach, not only how to be beautiful, but how to stay beautiful.

Estee Lauder

 

 

You get more bees with honey

 

Sell Dreams and Emotional Benefits

 

 

Estee Lauder advice

The most beautiful face in the world? It's yours.

Estee Lauder

 

 

Act tough, break down barriers

 

Entrepreneurial Action

 

 

Estee Lauder advice

Donít be afraid of the trial-and-error approach.

Estee Lauder

 

 

 

Keep an eye on the competition

 

Benefit from Your Competitors

 

 

Estee Lauder advice

If you don't sell, it's not the product that's wrong, it's you.

Estee Lauder

 

Market Rainbow Estee Lauder rules business success  

"I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard."

~ Estee Lauder


Examples of Creative Marketing by Estee Lauder

 

 

 

Divide and rule

 

Competitive Disruption

 

 

Estee Lauder advice

To sell a cream, you sold a dream in the early days.

Estee Lauder

 

 

 

Write things down

 

Flowers and Cuisine

 

 

Estee Lauder advice

When you're angry, never put it in writing.

Estee Lauder

 

 

Learn to say no

 

80/20 Analysis

 

 

Estee Lauder advice

Look for a sweet person. Forget rich.

Estee Lauder

 

 

Hire the best people

 

Sample Job Descriptions

 

 

 

Train the best sales force

  Market Rainbow Estee Lauder rules business success

 

 

⑫ Give credit where credit is due

 

Flowers and Cuisine

 

 

Estee Lauder advice

Acknowledge your mistakes.

Estee Lauder

 

Lessons from Business Legends slide deck for teachers education  

"Beauty is an attitude. There's no secret. Why are all brides beautiful? Because on their wedding day they care about how they look. There are no ugly women Ė only women who don't care or who don't believe they're attractive."

~ Estee Lauder