COMPETITIVE DISRUPTION - why, what, how

Competitive Disruption

Vault yourself to a market leadership position

What is Competitive Disruption

Competitive disruption is about changing markets remarkably and altering the established rules of competition.

For instance, a disruptive technology is a technology that destroys valuable capabilities and assets held by incumbents in an industry.

Small, medium and large entrepreneurial companies can create a competitive disruption in many ways, for instance by introducing disruptive innovations, developing new-to-the-world products, or simply through strategic and consistent disruptive actions.

Why Competitive Disruption

Competitive disruption can help you:

STAND OUT from the competition

Become remarkable

Enthuse employees

Shock competitors

Amaze customers

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How To Create Competitive Disruption

Find radically new ways to amaze and delight customers >>>

Create a vision for disruption

→ Synergize resources and distinctive capabilities necessary for disruption
Develop ability to think and move quickly
Develop ability to surprise your competitors and amaze prospective customers
Develop winning venture strategies and tactics aimed at development of disruptive value innovations and obtaining competitive advantage
Develop an outstanding → business model for your disruptive value innovation
Encourage radical idea generation
Encourage intrapreneurs to turn radical ideas to disruptive innovations >>>
Manage a radical innovation project >>>
Approach innovation → systemically to enhance your competitive advantage and create a greater customer value
Create a new market niche and differentiate yourself from competitors
STAND OUT from your competition, launch a crusade
Market radical innovations and create customers
Deliver innovative value to customers in a compelling and → profitable way.

Entrepreneurial Strategies