Marketing & Selling

Sales Success

 
How To Benefit from Your Competitors
  Vadim Kotelnikov advice quotes

Vadim Kotelnikov, founder of 1000ventures - personal logo   Business e-Coach   Innompic Games icon

Vadim Kotelnikov

   

 4 Strategies: Learn + Adapt + Discover + Partner

 

How To Benefit from Your Competitors Value Innovation Successful Practices What Make People Buy Market Research Joint Ventures 10 keys To Effective Partnerships Synergistic Partnerships Tailoring Solutions To Customer Needs Systemic Innovation: 7 Areas How To Discover Market Opportunities How To Make Discoveries Vadim Kotelnikov How To Benefit friom Competitors: Learn, Adapt, Discover, Partner

      

 

 

 

 

Succeeding Online

The Tree of Online Success

In the online word, subscribe to your competitors and keep tabs on everything they do. Search for them on Google – this is one of the fastest, easiest and cheapest ways to learn more about your competition. Google as well as social networks such as Linkedin and Facebook can also help you uncover any online communities, fora and blogs that reach your main target market.  >>>

Two Categories of Competition

There are two categories of competition: direct and indirect competitors. While direct competitors are targeting the same market with a similar product, indirect competitors compete for the same resources, such as time and money, of the same customers, but are selling them something different.

Competitive Strategies: 2 Types

Surprise To Win: 3 Strategies Download PowerPoint presentation, pdf e-book

 

  

Learn From Them and Search for Opportunities

You’ll be much more successful in your market niche if you know your competitors inside and out. First of all, don't think of competition as a problem. Instead, think of competition as a source of opportunities and a way to learn what works and what doesn’t work. Adapt and employ their successful practices and relevant innovations.

You can also discover new market opportunities your competitors might be missing and fill that need.

Value Innovation: Yin-Yang Strategies Download PowerPoint presentation, pdf e-book  >>  KoRe 10 Tips

Your competitors may also be creating – without realizing that – new unconscious customer needs. You can turn these unconscious needs into conscious ones and fill them.

Selling Is Problem Solving  Download PowerPoint presentation, pdf e-book

Build synergistic partnerships with competitors who have core competences and corporate capabilities complementary to yours. For instance, you can organize content marketing campaigns or new technology development projects jointly with them.

 

 

Constructive Competition

Competition between individuals and teams within an organization can be either constructive or destructive depending on the leadership, corporate culture and the established codes of behavior. 

Constructive competition is about developing one’s own, others’ and shared goals. It is essential to continuous Innovation Download PowerPoint presentation, pdf e-book and Improvement  Download PowerPoint presentation, pdf e-book... More