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Guiding Principles are the
law that serves as a basis of
reasoning and action, a code of
conduct that leads, shows the
way and directs the movements of
your organization. It is a broad
philosophy that guides you
organization throughout its life
in all circumstances,
irrespective of changes in its
goals, strategies, type of work,
or the top management.
Guiding Principles help
ambitious and innovative
companies and individuals stay on course, be
strategically aligned, keep
going effectively, and make
better and faster decisions.
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Examples
of Guiding Principles
ITW
▪
NLP
Customer Value
Creation
Techniques
for Making Rapid Strategic
Decisions
4×2
Perceptual Positions |
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