Gold Coin Cards


Selection of the best idea by a group 

80/20 Principle


Quick assessment of effectiveness of an idea

Guiding Principles  


Quick filtering of new strategic ideas

Guiding Principles


Defining a numeric value (in %) of a strategic idea

Perceptual Positions


Thorough evaluation of a proposed new course of action



Having analyzed the options, take a nap or bath to engage your powerful subconscious mind

Innovation Football (INNOBALL)    


Looking farther, evaluating derivative growth opportunities and implementation scenarios







Techniques for Fast Decision Making and Idea Evaluation

Once you come up with a business idea, you need to know how to assess whether it is worth pursuing.

The Jazz of Innovation: 11 Guiding Principles Download PowerPoint presentation, pdf e-book

The ability to make strategic decisions quickly is vital to your success and survival in the increasingly competitive marketplace.

Smart, creative people  Download PowerPoint presentation, pdf e-book  can generate lots of good ideas for projects.  >>>

You need to develop some sort of objective prioritization criteria to be able to separate the high potential and high priority ideas and projects from those that are less important.  >>>

Loose-Tight Leadership  Download PowerPoint presentation, pdf e-book

At the end of an  ideas campaign or the idea generation phase of the brainstorming session, you should also be able choose the ideas you wish to take further quickly. A good brainstorming session can generate a lot of ideas. If you have no means of determining which ideas will best meet your needs, it is all too easy to become overwhelmed by ideas and select none of them, or to choose to implement one of the most obvious but least effective ideas.

The best approach is to choose the best ideas from all ideas generated in the brainstorming session and then evaluate them. Normally, you should determine the evaluation criteria and the evaluators before you begin your brainstorming session.





Gold Coin Cards

The quickest group-based way of evaluation of ideas generated during an advanced two-phase brainstorming session is to use Gold Coin cards.

Initially, I invented the two-phase "Garden" and "Kitchen" brainstorming model and Gold Cards for rapid selection of the best idea for Innompic Games where teams have just 10 minutes for brainstorming a great creative solution. Now, Gold Coin cards are used internationally anywhere where rapid selection of the best idea by a group is required. In particular, Gold Coin cards are used during INNOBALL entrepreneurial simulation games both for training purposes and to make a real radically innovative project a great strategic success... More



Weighted Guiding Principles 


We developed a set of
guiding principles
for our disruptive projects
(see CimJoy guiding principles for an example) and use
the method of Weighted Criteria to assess quickly new strategic ideas.

I also help my trainees to  master this powerful technique. >>>

Idea Evaluation by Weghted Criteria Vadim Kotelnikov Innompic Games Guiding Principles Innompic Games as a Creation Show Fun Accelerated Learning Opportunities for Actators What the Participants Like Most Idea Evaluation by Weghted Criteria: Fast Decision Making, Idea Management, Innovation Tools



Innompic guidebooks





3Bs of Strategic Creativity



Three-Step Approach to Choose the Most Promising Ideas

Step 1
Quickly reject ideas which you do not want to follow up. Ideas should be rejected because they do not solve the problem, are irrelevant, do not
fit your firm's guiding principles, are duplicated, or are clearly impossible. Do not reject ideas which are simply difficult or weird. Such ideas could later prove to be your best ideas.

Step 2
Select the best out of the remaining ideas.

The 80/20 Principle can help you to do so: look through your list of ideas and circle the 20% that will yield 80% of the results you are looking for. Do try to include some wild ideas even if you believe they are near to impossible to implement. Divide ideas into two groups: (1) the ideas you are likely to implement in the short term and need to evaluate immediately; (2) the ideas that should be saved for future evaluation and implementation.

Step 3
Evaluate the most promising ideas. Have the evaluators rate each idea against each criterion. The following methods can be used for idea evaluation:

The 5x5 evaluation matrix is the simplest one. You determine five criteria and compare each idea to each criterion, giving it a score of 0 to 5 points depending on how well the idea meets the criterion. Add up the scores and multiply by four and you have a percentile score for each idea. This facilitates easy comparison of ideas.

Evaluators should also be able to add remarks to the evaluation. This will allow them to clarify scores and explain how the idea could be modified to improve its score.








The best and fastest decisions are made from intuition which is drawing from your knowledge, experience, and your ability to receive and interpret signals from the Universe. Your rich experience is key to building your intuitive decision making ability. The more patterns and happenings you get exposed to, the more your intuition can draw from experience and statistics... More



Joke about Fast Evaluation of New Ideas

The Company Director to the Board Chairman: If any new ideas come up while I am out of the meeting for a brief phone call, my vote is 'No.' ... More


Mark Twain wisdom jokes

A person with a new idea is a crank until the idea succeeds.

Mark Twain

Peter Drucker advice

Whenever you see a successful business,
someone once made a courageous decision.

Peter Drucker