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Guiding Principles
for Customer Value Creation
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Running faster is not only useless, but also counterproductive if you're running in the wrong direction. Guiding principles, like a compass, help you move in the right direction and stay strategically aligned. |
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Guiding Principles are the
law that serves as a basis of
reasoning and action, a code of
conduct that leads, shows the
way and directs the movements of
your organization. It is a broad
philosophy that guides you
organization throughout its life
in all circumstances,
irrespective of changes in its
goals, strategies, type of work,
or the top management.
Guiding Principles help
ambitious and innovative
companies and individuals stay on course, be
strategically aligned, keep
going effectively, and make
better and faster decisions.
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Examples
of Guiding Principles
Innompic Games
CimJoy
Google
Charles Schwab
Lend Lease
ITW
NLP |
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Guiding Principles of
Customer Value Creation International (CVCI) Prepared by David Hood, member of CVCI Advisory Council
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CVCI exists to provide a focus for those who accept the
value creation
imperative, providing a community of like-minded individuals and
organizations where experiences, information and insights can be shared.
CVCI exists, too, to provide experiences, information and insights for
those who are skeptical, not yet convinced of the
Customer-centric
imperative. |
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