First and foremost, you must develop effective
idea evaluation criteria.
Brainstorm a broad list of criteria by which
you wish to evaluate innovative ideas or any
proposed new course of action for your business.
Your corporate vision, competitive strategies
and guiding principles will help you streamline
this brainstorming session.
Having generated a lot of criteria, select 20
most important ones. Then narrow this list down
to 5 or 10 by combining sister criteria or
deleting weaker ones.
Weights and Idea Table
By
assigning a weight to each guiding principle, a
merit table for each idea can be constructed,
evaluating each idea against each guiding
principle, and multiplying weights by scores.
Ideas are thus prioritized according to the
merit table obtained.
Define the Evaluation Process
Having finalized the list of guiding principles,
weight them according to their importance to
your business.
To
evaluate an idea, rate how well it meets each
guiding principle. The highest rating of 10
would indicate the idea perfectly meets that
guiding principle. A rating of 0 would indicate
the idea does not meet that criterion in any way
whatsoever.
