"Our goal is to find an outstanding business at a sensible price, not a mediocre business at a bargain price."


How To Identify an Outstanding Company



4 Non-financial Investment Criteria

It is simple and understandable.

It has sustainable competitive advantage >>>

It has a consistent operating history.

It has favorable long-term prospects.



Warren Buffett advice quotes

Ignore convention. Do not follow the crowd. Ignore the market, the crowd, and its fashions. Do your own research and do it thoroughly.




4 Financial Investment Criteria

Return of equity

"Owner earning" (the share of profits that belongs to investors)

Profit margins

Return on reinvested profits

Warren Buffett's 7 Contrarian Principles


Warren Buffett advice quotes

Do not switch holdings frequently. Expect to hold your investments for ever. Do not avoid holding cash.