depends on your vision. Your
corporate vision performs both a directional and a
function. It is a short, succinct, and
statement of what the organization intends to become and to achieve
at some point in the future. The most effective visions are those
that inspire, usually asking employees for the best, the most or the greatest.
Make sure you keep stretch in your
vision, communicate it constantly, and
keep linking the events of today to your
vision, underscoring the
relationship between the two...
Put values first.
are what engender trust and link an organization together. Shared
values are also the identity by which your organization is known
throughout its business areas.
These values must be stated as both corporate
Your employees need to know who you are and
what you are and what you're about. Your talented people are looking for a
"values fit" with their employers. Without it, they won't give you their
best and will ultimately leave...
represents the identity of your firm as perceived
by both your employees and your customers. It is your ability to perform better than competitors
distinctive and difficult to
replicate set of business attributes.
Capability is a capacity for a set of
and resources needed to integratively perform a
of your your business. It is a process of taking new ideas through
to satisfied customers. It is the conversion of new
knowledge into new products and services.