Your corporate success
depends on your vision. Your
corporate vision performs both a directional and a
function. It is a short, succinct, and
statement of what the organization intends to become and to achieve
at some point in the future. The most effective visions are those
that inspire, usually asking employees for the best, the most or the greatest.
Make sure you keep stretch in your vision, communicate it constantly, and
keep linking the events of today to your vision, underscoring the
relationship between the two...
represents the identity of your firm as perceived
by both your employees and your customers. It is your ability to perform better than competitors
using a distinctive and difficult to
replicate set of business attributes.
Capability is a capacity for a set of resources to integratively perform a
Shared values are what engender trust and link an
organization together. Shared values are also the identity by which your
organization is known throughout its business areas. These values must be
stated as both corporate objectives and
Your employees need to know who you are
and what you are and what you're about. Your talented people are
looking for a "values fit" with their employers. Without it, they
won't give you their best and will ultimately leave...
10 Success Lessons
Successful companies are those that
focus their efforts strategically. Strategy should be a stretch
exercise, not a fit exercise. To meet and exceed
business team needs to follow an overall
organizational strategy. A successful strategy
adds value to their targeted customers over the long run
by consistently meeting their needs better than the competition does...
3 Strategies of
Creating Customer Value
customer's point of view, your company exists only
create value for them, to provide them
with results. You need to identify these hidden values to be able to satisfy
them and thus
Furthermore, in the
new rapidly changing economy, the focus must be on
the way in which the nature of value is changing, involving new
ways to price goods,
Customer Value Creation:
Sustainable competitive advantage is the prolonged benefit of
implementing some unique value-creating strategy based on unique
combination of internal organizational
that cannot be replicated by competitors.
Sustainable competitive advantage allows
the maintenance and improvement of your enterprise's competitive
position in the market. It is an advantage that enables your business to
survive against its competition over a long period of time...
Corporate Culture as a Competitive Advantage
The strength of your
organization's culture is one of the most fundamental competitive
advantages. If you can build and preserve an
innovation-adept culture, a
culture of commitment, one where employees passionately pursue your
mission, you will be better
positioned for success...
Innovation is a process of taking new ideas through
to satisfied customers. It is the conversion of new
knowledge into new products and services. Innovation is about
creating value and
efficiency, and therefore growing your business. It is a spark that
keeps organizations and people moving ever onward and upward...
Your Business is
Ruled by the Marketplace
"You don't decide what business you are in; the
marketplace decides that for you... People will only buy what they want to
buy, or are afraid not to buy, at a given moment in time."3
Tailoring your business plan to what the market will buy is always a better,
more successful strategy than developing a new product or service without
knowing precisely the customers for it and hoping that people would buy it
because it's good.
Customer success –
customer value proposition,
persuading people, etc. –
is all about
perceptions. The essence of marketing and selling is coming to
grips with people's perceptions.