Marketing and Selling Sales Success Customer Service Customer Partnership Value Innovation Vadim Kotelnikov Corporate Vision. Mission, Goals Shared Values Corporate Capabilities Resource-based Strategies Corporate Strategies Winning Organization Enterprise-wide Business Process Management Systemic Innovation Strategic Alignment The Tree of Business Creating Corporate Vision Corporate Capabilities Sustainble Profits Sustainable Competitive Advantage Ten3 Business e-Coach: global success Konosuke Matsushita: Success Story and Key Lessons Creating Customer Value The Tree of Business Success




Your corporate success depends on your vision. Your corporate vision performs both a directional and a motivational function. It is a short, succinct, and inspiring statement of what the organization intends to become and to achieve at some point in the future. The most effective visions are those that inspire, usually asking employees for the best, the most or the greatest.



Make sure you keep stretch in your vision, communicate it constantly, and keep linking the events of today to your vision, underscoring the relationship between the two... More

Articulate Your Vision





10 Rules for Building a High-growth Business Download PowerPoint presentation, pdf e-book

Business Success: Yin-Yang Strategies  Download PowerPoint presentation, pdf e-book

6Ws of Corporate Growth Download PowerPoint presentation, pdf e-book

Konosuke Matsushita advice quotes

Company’s vision must be driven by the aspirations of its customers.

Konosuke Matsushita


Charles Schwab advice quotes

A man to carry on a successful business must have imagination and see things as in a vision, a dream of the whole thing.

Charles Schwab

Schwab Inc.





Shared Values

Shared values are what engender trust and link an organization together. Shared values are also the identity by which your organization is known throughout its business areas.

Put Values First

These values must be stated as both corporate objectives and individual values. Your employees need to know who you are and what you are and what you're about. Your talented people are looking for a "values fit" with their employers. Without it, they won't give you their best and will ultimately leave... More

Corporate Capabilities

Corporate capability represents the identity of your firm as perceived by both your employees and your customers. It is your ability to perform better than competitors using a distinctive and difficult to replicate set of business attributes.

Core Competencies

Capability is a capacity for a set of resources to integratively perform a stretch task... More

Build Your Sustainable Competitive Advantage

Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of internal organizational resources and capabilities that cannot be replicated by competitors.

Sustainable competitive advantage allows the maintenance and improvement of your enterprise's competitive position in the market. It is an advantage that enables your business to survive against its competition over a long period of time... More

Corporate Culture as a Competitive Advantage

The strength of your organization's culture Download PowerPoint presentation, pdf e-book is one of the most fundamental competitive advantages. If you can build and preserve an innovation-adept culture, a culture of commitment, one where employees passionately pursue your organization's cause and mission, you will be better positioned for success... More

9 Signs of a Losing Organization

Winning Organization: Yin-Yang Balance Download PowerPoint presentation, pdf e-book

Balanced Organization: 5 Basic Elements





Creating Customer Value

The only thing that customers are interested in about your company is what value you create for them. You need to identify their hidden values to be able to satisfy them and thus win customers. Furthermore, in the new rapidly changing economy, the focus must be on the way in which the nature of value is changing, involving new ways to price goods, innovation and emotion... More

7 Routes to High Profits Download PowerPoint presentation, pdf e-book


Innovation is a process of taking new ideas through to satisfied customers. It is the conversion of new knowledge into new products and services. Innovation is about creating value and increasing efficiency, and therefore growing your business. It is a spark that keeps organizations and people moving ever onward and upward... More

Enterprise Strategy

Successful companies are those that focus their efforts strategically. Strategy should be a stretch exercise, not a fit exercise. To meet and exceed customer satisfaction, your business team needs to follow an overall organizational strategy Download PowerPoint presentation, pdf e-book.

A successful strategy adds value to their targeted customers over the long run by consistently meeting their needs better than the competition does... More


3 Strategies of Market Leaders Download PowerPoint presentation, pdf e-book

Competitive Strategies: 2 Types

Sustainable Competitive Advantage Download PowerPoint presentation, pdf e-book