Vadim Kotelnikov    

Sustainable Competitive Advantage (SCA)

How to survive against your competition over a long period of time


Business e-Coach     



Sustainable Competitive Advantage Distinctive Capabilities Intellectual Property Rights (IPR) Brands and Brand Management Leadership Tacit Knowledge Team Culture Organizational Culture Synergistic Partnerships Sources of SCA Enterprise-wide Business Process Management (EBPM) Vadim Kotelnikov Master of Business Synergies (MBS) Synergy Corporate Capabilities Sample Exclusive License Agreement Distinctive Capabilities Harness Your People for Competitive Advantage Marketing Strategy Mix Sources of Competitive Advantage SUSTAINABLE COMPETITIVE ADVANTAGE (Ten3 Mini-course and business training)






5 Criteria of Sustainable Competitive Advantage

❶ Unique

❷ Difficult to replicate

Superior to competition

❹ Sustainable

❺ Applicable to multiple situations... More    

What is Sustainable Competitive Advantage?

Sustainable competitive advantage is the focal point of your corporate strategy.  It is the prolonged benefit of implementing some unique value creating strategy based on unique combination of internal organizational resources and capabilities, value-creating products, technologies, processes, and services that cannot be matched by competitors.      

Sustainable competitive advantage allows the maintenance and improvement of your enterprise's competitive position in the market.

It is an advantage that enables your business to survive against its competition over a long period of time. 

3 Strategies of Market Leaders

Surprise To Win: 3 Strategies

Todays' Era of Hypercompetition

"True progress in any field is a relay race and not a single event."
~ Cavett Roberts

Hypercompetition is a key feature of the new economy.  New customers want it quicker, cheaper, and they want it their way.

3Ss of Winning in Business

The fundamental quantitative and qualitative shift in competition requires organizational change on an unprecedented scale.

Today, your sustainable competitive advantage should be built upon your corporate capabilities and must constantly be reinvented.

Inspiring Culture: 5 Elements  Download PowerPoint presentation, pdf e-book 

Own Your Competitive Advantage

You will never lead in innovation Download PowerPoint presentation, pdf e-book or be faster to market than your competition if you depend on other for your core technology.

While, according to the new standard operating procedures (SOP) and 80/20 Principle it is advisable to get rid of and outsource everything that isn't vital to your core business, make sure that, while doing so, you don't "toss the baby out with the bathwater".

Every business can and should own one or several competitive advantages the difficulty is figuring out what they are... More






Sources of Sustainable Competitive Advantage

10 Commandments of Innovation


Master of Business Synergies





6Ws of Corporate Growth




Be Different!    Differentiation Strategies

Cross-functional Innovation Teams

7-Part Competitive Strategy of Microsoft

GE: Creating an Extraordinary Organization  >>  Harness Your People for Competitive Advantage

Innovation  >>  Radical Innovation

Innompic Games is THE SOLUTION  >>  Innompic Games Differentiates