In
today's rapidly changing economy, the old ways of management no longer work and will never work
again. The magnitude and pressure of environmental, competitive, and global
market change we are experiencing is unprecedented. It's a very interesting
and exciting world, but it's also volatile and chaotic.
You cannot address these new challenges with more of
the same management solutions –
successful change
requires
leadership.
Psychological research has shown that under circumstances of
rapid change, uncertainty or unusual challenge, people look for help in
understanding questions about
what direction
to take, what matters, what to do, and what they should not do.