Vadim Kotelnikov communication advice quotes If you want your message to hit the target, make adjustment to the wind.

When you prepare a speech, a presentation of a new idea, a sales presentation, or some other communication, you must understand your audience and make your message easy for them to understand and absorb.




Below are some limitations of our mind you must take into consideration while preparing your speech.



Our Brain Cannot Accept a Message When It

Lacks enough or the right kind of information

Has no frame of reference

Is unable to find a familiar hook to connect the new information to the current state of mind

Can't connect the parts of what it's hearing as it has not been provided with an overall presentation structure



Our Brain Can Process Only Positive Information

The language of brain are pictures, sounds, feelings, tastes and smells, i.e. inputs from your senses. Your brain cannot work with negative information, i.e. inputs you haven't experienced. It can work only with positive information, i.e. "information from the experiences of your five senses, which it then manipulates in the emotional blender we call the imagination," writes Nicholas Boothman in his book Connecting in Business in 90 Seconds or Less.



3 Metafunctions of the Mind  ▪  Right and Left Brian Functions





Limited Attention Span

"The brain is a wonderful organ: it starts working the moment you get up in the morning and does not stop until you get into the office." ~ Robert Frost

The limited attention span means that only part of your memory surface can be activated at any one time. "This limited attention span is extremely important for it means that the activated area will be a single coherent area and that single coherent area will be found in the most easily activated part of the memory surface. The most easily activated area or pattern is the most familiar one, the one which has been encountered most often, the one which has left most trace on the memory surface. And because a familiar pattern tends to be used it becomes ever more familiar. In this way the mind builds up that stock of present patterns which are the basis of code communication," writes Edward de Bono in his book Lateral Thinking.