10 Essentials of Effective Communication
Public Speaker BEs and DON'T BEs
How To Sell Your Ideas To Decision Makers
Selling Is Problem Solving
3 Magical Phrases To Get People
Impactful Presenter: Top 10 Tips
Understand EGA of Your Audience
Effective Presentation Format
How To Keep Your Audience Interested
Present 8 Issues in 8 Minutes
Understanding Mental Maps
Become a Master of Persuasion
Negotiation DOs and DON'Ts
Separate People from the Problem
Conduct During Negotiation
Business Communication: 10 Tips
Create Greater Value for Other People
Coaching by Questioning
Instant Pay-off Coaching
DOs and DON'Ts
Solving People Problems
Managing Cultural Differences
Life Philosophies: East vs. West
Pearls of Wisdom
10 Brainstorming Rules
How To Run a Brainstorming Session
"If all my possessions were taken from me with one exception, I would chose to
the power for speech, for by it I would soon regain all the rest."
Communication is a Two-Way Traffic
"The meaning of the communication is the response you get." ~
We often deal with new ideas, with changing how things are done, with trying to
persuade others about your point of view.
There are many built-in obstacles to people automatically accepting and
absorbing information, however.
Perhaps the greatest single stumbling block to real communication is the
one-sided nature of speaking. Most of us think of "communicating" as a one-way
process. We concentrate on what to say, how to say, and how to communicate it
better. But, in our zeal to achieve our goal and get our message across to
others, we forget that at the other end of our message is an 'other' – someone
with his own zeal, his own goal, and his own concerns. These often do not
coincide with ours, especially at the moment when we are about to start
communicating our new ideas.
Never forget, that the meaning of the communication is not the message you send,
but the response you get.
Same Reality, Different Perceptions
Top 10 Tips
Presentation: Focus On Your
Understand EGA of Your Audience
The Elevator Speech
In communication circles, there's the Elevator Speech. You've got to be able to
get your key point across in a matter of seconds, in the time you'd spend taking
a short elevator ride.
Focus is everything.
Don't dilute your
message. Don't cloud the main issue by insignificant information.
Is Problem Solving
Engaging in a Dialogue
"Two monologues do not make a dialogue."
8 Humorous Quotes
Exchange between you and your targeted
prospect is the key to effective communication. So,
listening is an active pursuit for
selling your ideas. "Selling isn't happening when you are talking.
happens when your prospect is talking," stresses Terry Collison from Blue Rock Capital.
Unless you can get the both sides equally involved in the exchange you may as
well deliver your idea or request to the mirror.
Making the listener want to hear you is primary. Why would someone else
spontaneously get interested in your vested stuff? You'd need a propellant -
something that could make a difference and actively turn your audience
towards your pursuit and away from theirs.
Communication: Yin-Yang Balance
Influencing People: Yin-Yang Strategies
What Makes People Listen?
What makes people listen? The three basic factors are:
Who's speaking; and
How they say it.
Understanding the basic principles of how we communicate and why we
listen – what works, what doesn't, and why –
starts you on the road to a realistic appraisal of what you want to say and how
you plan to say it.
The best way to generate the receiver's self-interest and to get people
to listen is to discover and show them what's in it for them. It's to let
them know that you understand their self-interest by focusing on their
point of view at the start, before you tell them about yours. That will
motivate them to turn in.
The next factor that determines whether people listen is who's speaking,
their perception of the speaker. If you are
successful, this will cause your
audience to consciously think about what you are saying. But you must first
interrupt the thinking patterns they have developed. You must force or compel
your target market to dispense of the mental inertia that has mesmerized them in
to behavior patterns and belief systems they have established which creates a
“guardian of the mind” phenomenon.5
Certain basic personal qualities immediately capture people and make them want to
listen to your message.
The third reason people listen is technique, or how you say it. Style and
technique have become the principal determinants of whether or now we sell or
tell successfully today. Words and people are no longer the
primary message givers. Now
pictures tell. The listener expects a
visual proof, not to take anyone's word for it.
Further, it is always important to remember how people feel about
learning. Knowing how people react to learning is vital to planning your
New information or information that challenges existing
beliefs or systems presents problem
to any communicator or
Benjamin Franklin advised:
"Don't expect to win the first time. Your first job is just to start the other
few people are explorers. The rest are grounded in the familiar and what is
proven to work. Therefore, the first reaction to learning is often resistance,
as most people feel (a) threatened, (b) intimidated, (c) competitive; and (d) to
be on an unfamiliar ground. The safest way to overcome these obstacles is to
discuss the new information by beginning with what is known. To start with the
familiar and then to add the new and variations or take-offs from the old to
what it could be.
magical phrases to
get people listening.