BUSINESS DESIGN = Business Model × Business Processes, Business Architect Tasks

Business Design

Strategies ● Business Model ● Processes

Business Design provides a perspective to
think strategically, → systemically and → creatively about your business model and develop it further.

Three Levels of Business Design

Strategic Business Design

Vision & Mission, Strategic Intent, Brand Attributes

→ Balanced Business System , → Business BLISS

Strategic Design Thinking, Customer Focus, Fitness, Strategic Flexibility

Business Model

→ Value Innovation , → Systemic Innovation: 7 Areas

Value Chain Structure

Customer Acquisition Strategies, Customer Value Proposition

Competitive Strategies, Stand-Out Strategies

Revenue Model, Growth Strategies, Sustainability

Operations

People, Organization

Systems, Processes, Profitability

→ Lean Production , Eco-Design, Cleaner Production

In a business ecosystem, business design has fitness and sustainability functions.

These functions can be improved either through better strategic moves, or by thinking of a broader range of options from which to make strategic moves.

Two Main Components of Business Design

The two main components of a → Business design are:

① → Business Model

② Business Processes

Business designs describe different possible configurations of a business idea, how this idea adds value, and how it is embodied in distinctive → capabilities to create → Sustainable Competitive Advantage .

5 Basic Elements >> Balanced BUSINESS / Balanced Organisation

Strategic Business Design

Strategic business design is about creating "big picture" future-oriented business growth strategies.

By bridging research, → Systemic Innovation , design. and management in a holistic and → Synergistic way, strategic design helps to create an innovative business model, identify promising strategic opportunities for action, and redefines how opportunities and problems are to be approached in future... More

Futures Thinking >> Approaches / Questions

INNOBALL-assisted Business Design Process

Play INNOBALL (Innovation Brainball) simulation game with the most promising 'What If?' scenarios. Powered by KoRe 10 metaphoric innovative thinking tools (10 KITT), Innoball engages and synergizes all the four types of design thinking: abstract, generative, concrete and analytical... More

Innompic Games

Teams make a presentation of a business design for their mega-innovation

Business Architect

In today's knowledge- and innovation-driven complex economy, → Smart Business Architects are in growing demand. They are cross-functionally excellent people who can tie several silos of business development expertise together, create → synergies, design winning business model and a → Balanced Business System , a → Continuous Improvement Firm and → Systemic Innovation strategies, and then → lead people who will put their plans into action... More

Being good in separated functions
is not enough anymore.

If you want to be a market leader,
you must be able to build innovative synergies.

Strategic Business Design ▪ Design Thinking >> Strategic Design Thinking ▪ New Product Design

How To Make Design Thrive in Your Organization

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