Glossary: Master Keys | Thinking










Why, What, Who, How, Where, When





6Ws stands for Why, What, Who, How, Where, When.

Master Key To Success 360

The 6Ws model is a master key to success 360 in any area of life or business where change is to be implemented.

  6Ws Self-Coaching Questions: Why, What, Who, How, Where, When


6Ws of Business Growth  

Communication Tool

The 6Ws model is also a great communication tools. It helps explain prospective partners the essence and the success strategy of a complex business or project.




Some Other Applications of 6W's






The holistic 6Ws structure makes it easier to streamline your both conscious and supraconscious thinking.



Superconscious Thinking





6ws stands for 6 word story, which is a form of storytelling that involves writing a complete story using only six words. This format challenges writers to be concise and creative in their storytelling.


Speak Impactfully

Use Right Words

Elevator Speech

Elevator Pitch





Lean Six Sigma

6W is a logical approach used in Lean Six Sigma projects in order to guarantee that a problem or topic under discussion is analyzed from all the relevant perspectives.


Holistic Thinking

Six Sigma

Six Sigma at GE



6Ws of the Kaizen Wheel  

6Ws of the Kaizen Wheel

Why do you want to improve continuously? Be passionate about what you do and your target audience and strive to create increasingly higher value for your beloved ones whoever they are family, friends, community, customers, partners, peers, sponsors, investors... More





The 6W's structure helps measure R&D and innovation by defining the right indicators and measurement for research, development and innovation.


Innovation System

80/20 Principle

Innovation Portfolio






The Origin of 6W's





The 6Ws model grew apparently out of the ancient Chinese 5Ws I-Ching advice on how to turn opportunities to your advantage.

The sixth W 'Why' was added to I-Ching's 5Ws to provide a purpose.

  5Ws I-Ching Advice: how to pursue opportunities




The poem on 6Ws by Rudyard Kipling, the author of 'Mowgli'





I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
I send them over land and sea,
I send them east and west;
But after they have worked for me,
I give them all a rest...