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Small gestures can help
turn your new clients into regulars.
You can surprise your best customers,
for example, by
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visiting them and hand delivering
items
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sending them something they have
tweeted
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giving them random rewards without
them expecting it.
Communicate appreciation to your
customers when they least expect it. Most businesses send holiday cards.
It's a common practice that would set you apart. How could your business
stand out?
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Creative small business owners look for other times of the year to
communicate appreciation. One person sends all of her clients thank-you
notes on Thanksgiving. Another firm decided to send bottles of wine to
clients on Valentine's Day with a note, "We love our clients."1
You can also send surprise gifts to your prospective customers. For
instance, The Mind-Body Training Company gives their mailing list
subscribers a free Video training on Thanksgiving. The video training
helps people release any beliefs that are blocking them from having wealth
in their life.
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Focus on
Emotional Drivers
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Empathetic Marketing
Facebook
“This is a perverse thing, personally, but I
would rather be in the cycle where people are underestimating us. It gives
us latitude to go out and make big bets that excite and amaze people.” says
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Mark Zuckerberg,
the founder of
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Facebook...
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