In marketing and political populism, emotional appeals are far more effective than rational arguments.     7 Ways to Earn Much More ③ Sell Bigger Outcomes "Sell dreams and emotional benefits," advised Steve Jobs, the founder of Apple. People pay more for transformation than for features. Shift your offer from “what you do” to “what they gain.” When you sell outcomes, you stop competing on price and start competing on impact... More             Knowing Your Customers  ●  The Law of Heart (Emotion) Differentiating with Different Types of People  ●  Brand Creative Marketing  ●  Relationship Marketing How To Engage Customers CimJoy  >>  CimJoy Guiding Principles USP  ●  Advertising Slogans  ●  Pricing