In the new rapidly changing economy dominated by buyers, the nature of customer value is changing, involving new ways to price goods, innovation and emotion. There are multitudes of values present in every face-to-face buyer-seller exchange: economic, informational and emotions.

These exchanges increasingly happen so fast that there is no time to translate them into precise monetary terms. Businesses will need to identify these hidden values and think more accurately about their worth before accepting the price proposed. The implications are profound. Companies will need to think in terms of offers and customer experience journey, which involve merging products and services to exploit their knowledge to give customers an outstanding and memorable value-added experience.

Value Innovation

Why do some companies achieve sustained high growth in both revenues and profits?

In a five-year study of high-growth companies and their less successful competitors, researchers⁷ found that the answer lies in the way each group approach strategy.

The difference in approach was not a matter of managers choosing one analytical tool or planning model over another. The difference was in the companies' fundamental, implicit assumptions about strategy. The less successful companies took a conventional approach: their strategic thinking was dominated by the idea of staying ahead of the competition. In stark contrast, the high-growth companies paid little attention to matching or beating their rivals. Instead, they sought to make their competitors irrelevant through a strategic logic called → value innovation... More

Innovation Is Love

Innovation is actually a very simple phenomenon.

Innovation is about Love: → do what you love to do and love your customers... More

 Ten3 Business e-Coach

● "I read your webpage and bells started ringing for me!" – Zachrey Helmberger, USA

● "It produces a 'bomb effect'!" – Mikael Henzler, Germany

● "It is boosting my → creativity!" – Udaysinh Patil, India

Creating Value Through Collaboration With Others

To → create more value for both → your customers and shareholders, your business has to become more adaptive. It cannot evolve in isolation. Today, the business ecosystem replaced traditional concepts of industry and market with business communities of interacting organizations that together create, deliver and consume goods and services.⁵ You have to co-evolve and create value through collaboration with others.  >>>

Strategies for a Small Business

If you own a small or medium-scale business, it's essential that you offer customized, non-commodity solutions that meet your clients' specific niche needs... More

Become an Easy-To-Do-Business-With (ETDBW) Firm

ETDBW is not about what you give your customer, it is about how you do it. It's about giving your products and services to the customers in a more convenient way. Employing the six ETDBW techniques "will make your customers look forward to doing business with you rather than cringe at the prospect. Becoming ETDBW works to your advantage in two ways: It not only saves your customers money, thereby making them more loyal to you, it saves you money as well."²

Establish a Process-managed Enterprise

First of all, you must overcome traditional functional thinking, adopt process thinking attitudes and practices, and and get obsessed about the end-to-end enterprise business processes (EBP) that create value for your customers... More