|
| |
Robert Kiyosaki has written 18 books that have
sold 26 million copies combined.
He’s best known for his “Rich
Dad, Poor Dad” brand, which he has branched out into not only
numerous bestselling books, but also into board games, software games, audio
programs and a monthly newsletter.
|
| |
Consider this – investment books line the
shelves of bookstores and the local library. And the investment advice that Robert Kiyosaki
gives may not be much different than what’s available from virtually any
local investment advisor.
So why is the Robert Kiyosaki Rich Dad
brand
so
successful? What
separates
him from the hundreds of other Investment-Related authors whose books barely
go noticed?
|
|
| |
Secret 1:
Compelling Title and Intriguing Style of Communication
First of all, he communicates with his audience
in a way no one else does.
|
| |
“Rich Dad, Poor Dad” is a
life philosophy
sandwiched with investment advice ‘disguised’ as a story. While other investment advisors were busy
publishing their “How To” books that appeal to a limited audience, the
compelling title and intriguing
story line caught the attention of the
average person.
All of a sudden, you had fathers buying
Rich Dad, Poor Dad for their sons.
|
|
| |
Secret 2:
Unique Value Added Product
First of all, he communicates with his audience
in a way no one else does.
Next, he offers a product or service no one
else does. His series of
games, intended to help families play together and
teach children financial concepts, are totally unique.
|
| |
Visibility Is More Important Than Ability
Plus, Robert Kiyosaki also realizes that
visibility is MORE important than ability.
|
| |
Are there other
financial “gurus” who are more
qualified than Robert Kiyosaki to teach financial principles to the average
person? Perhaps. But the “Average Joe” doesn’t care. “Rich Dad,
Poor Dad” has become a household name.
And now the numbers prove it – when the Average
Joe shops for his first financial book, “Rich Dad / Poor Dad” will be one of
the first books he buys.
|
|
| |
It doesn't matter if you agree with the Rich
Dad philosophies or not, there's something to be learned from
how the brand
is built.
|
“It’s not what you say out of your mouth that determines your life, it’s what
you whisper to yourself that has the most power!”
“In the real world, the smartest people are people who make mistakes and learn.
In school, the smartest people don’t make mistakes.”
“The trouble with school is they give you the answer, then they give you the
exam. That’s not life.”
“Winners are not afraid of losing. But losers are. Failure is part of the
process of success. People who avoid failure also avoid success.”
“The size of your success is measured by the strength of your desire; the size
of your dream; and how you handle disappointment along the way.”
“The most successful people are mavericks who aren’t afraid to ask why,
especially when everyone thinks it’s obvious.”
“It’s easier to stand on the sidelines, criticize, and say why you shouldn’t do
something. The sidelines are crowded. Get in the game.”
“Complaining about your current position in life is worthless. Have a spine and
do something about it instead.”
“Hoping drains your energy. Action creates energy.”
“The more a person seeks security, the more that person gives up control over
his life.”
“Everyone can tell you the risk. An entrepreneur can see the reward.”
“You’ll often find that it’s not mom or dad, husband or wife, or the kids that’s
stopping you. It’s you. Get out of your own way.”
“Talk is cheap. Learn to listen with your eyes. Actions do speak louder than
words. Watch what a person does more than what he says.”
|
