To stand out from your competition,
you must be the first, be the best, and be remarkable.
Being first comes from breaking rules
and being fast.
Being the best not enough. You must
also be remarkable and rememberable.
Be the First
Victory in the marketplace comes
from your ability to
surprise customers and
competitors with
radically innovative
products. To be the first is
more beneficial than it is
to be better. Yes, quality is a
must, but you need to produce
top quality at
lightning speed.
If
you are the first, you get an
edge over the competition
because it's much easier to get
into the mind of consumers and
win a mindshare if you open a
new door to a better life.
Being first comes from breaking
rules and being fast. To be the
first in a product or service
category, create a new
category and open a new
range of opportunities.
In
your initial
marketing
campaign, focus
on the
enthusiasts who are
interested in what is new – the
early adopters and the
pragmatists will follow.
InnoBall
entrepreneurial simulation game
will help you anticipate and
address creatively diverse
challenges that are sure to
emerge on your daring journey to
market dominance.
