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Why Synergistic Diversification?
The two principal objectives of
synergistic diversification are:
①
improving core process
execution, and/or
②
enhancing a business unit's
structural position.
The fundamental role of
diversification is for
business architects to
create value for stockholders in
ways stockholders cannot do
better for themselves. The
additional value is created
through synergistic integration
of a new business into the
existing one thereby increasing
its competitive advantage.
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