, it is more
important for an organization to be cross-functionally excellent than
functionally excellent.
Firms which are successful in realizing the full
returns from their technologies and
→
Product Innovations are able to match their
technological developments with complementary expertise in other areas of
their business, such as manufacturing, distribution, human resources,
→
marketing
, and
customer relationships.
To lead these expertise development
efforts,
cross-functional teams, either formal or informal, need to be
formed. These teams can also find new businesses in white spaces between
existing business units.
In
strategic innovation road-mapping, the starting point for knowledge
building and learning about the innovation concept is to establish a shared
view of trends,
disruptive
technologies and other discontinuities, and related events that could shape
the future. To nurture
intellectual teamwork, organize regular
meetings of multi-disciplinary teams
to discuss explicitly – and if required, redefine – innovation
objectives, priorities, and specific projects...
