|
| |
Strategic intent takes the form of a number of corporate
challenges, specified as short term projects and
opportunities.
The strategic intent must convey a significant stretch for
your company, a sense of direction, discovery, and opportunity that can
be
communicated as worthwhile to all employees. It should not focus so much on
today's problems, which are normally dealt with by company visions and
missions, but rather on tomorrow's opportunities.
|
| |
The strategic focus is the starting point for developing a
statement of strategic intent. A statement of
strategy must become then a
statement of
strategic design through which the principles, processes and practices of
an organization are developed. These statements must represent the whole as seen from any
location in the organization, provide
strategic alignment, and inspire
strategic achievement.
|
| |
Strategic intent should specify the competitive factors, the
factors critical to success in the future. The end result should lay beyond
the present planning period.
Your strategic intent should also be
accompanied by intermediate
stretch goals against which company achievements can be
measured. It cannot be developed in a one-day strategy session, it should
develop and mature with time.
Discovery and detection of opportunity serve as platforms for
developing strategic intent. It is based on a vision of how the
future will look in 10-15 years. A strategic intent creates a
picture of the customer daily life and describes discontinuities and
anticipated changes
from the world of today. It describes future customer's needs and the success factors required for meeting these
needs.
|
|
 |
A goal is not always
meant to be
reached. It often serves simply as something to
aim at. |
Bruce Lee |
|
