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Beware of
Underempowerment
Losing organizations fail because of their
functional mindset. They lack of cross-functional goals and
cross-functional collaboration spirit. Their cross-functional
teams are powerless, if any.
New products fail because cross-functional innovation teams
are weak or insufficiently empowered.
Some Ways To
Empower Cross-functional Teams
→
Build a cross-functional
management team and exercise cross-functional management;
→
Empower a cross-functional focus
team to improve or reinvent your
business design and
business model;
→ Empower a cross-functional innovation team to discover synergies between functions;
→
Establish a cross-functional
new-product team and make it clear that the team is expected to
undertake
experimentation and
risk taking, rather than incremental improvement of current products and
processes;
→ See problem solving as a cross-functional systemic and collaborative approach;
→
Run
all-win innovation contests where cross-functional teams
compete constructively.
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