❶ Resources and results
exist outside, not inside, the business
❷ Results come from
exploiting
→
opportunities,
not
→
solving problems
❸ For results,
resources
must
go to opportunities, not to
problems
❹ "Economic results" do not
go to minor players in a given market, but to
→
market leaders
❺
Leadership, however, is
not likely to last
❻ What exists is getting old
>>>
❼ What exists is likely to
be misallocated (i.e. according to the
→
80/20 Principle, the first 20%
of effort produces 80% of the results)
❽ To
→
achieve economic results,
concentrate
>>>
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