Product Innovation Best Practices Enemies   New Product Development (NPD) 10 Typical New Product Performance Problems Vadim Kotelnikov Founder            Why do new products fail? Many large companies face the following new product performance problems:       Innovation Project   ①  Insufficient attitude motivation due to lack of an inspiring product vision ②  Insufficient preparedness to win the war against diverse enemies of a new product development project ③  Shackles of the current business model and attitudes ④  Unclear assignment of ultimate new product responsibility ⑤  Unclear career path for commercial development / new product personnel            Innovation System   ①  Lack of a well defined divisional new product strategy ②  Concerns regarding management's real commitment to new products ③  Insufficient incentives to encourage risk taking ④  Weak of missing links in the innovation support structures ⑤  Lack of formalized screening and measurement criteria          Solutions New Product Development (NPD): 10 Best Practices Innoball >> Stronger >> Business Case  /  Team  /  Business Model  /  Venture Innompic Contests  >>  Inventing  >>  Commercializing