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Incremental Innovation Projects
Incremental innovation projects, due to low levels of uncertainties,
are usually follow the orderly process:
-
A potential marketable
improvement to an existing product/service/process is quickly placed
within a clearly defined, time-tested process designed to prove or
disprove its value to the company
-
The process has organizational
sponsorship, funding, and the assignment of a development team
-
Development and
commercialization are directed along a formal
phase-gate process
Radical Innovation
Projects
Radical innovation projects,
due to high levels of uncertainties, cannot be described by this orderly
process. "Even though the
radical
innovation life cycle includes many of the same sets of activities and
decision points, the reality of
managing the process is
strikingly different
for radical versus incremental innovation."1
General characteristics of the
radical innovation life cycle:
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long-term,
highly uncertain and
unpredictable
-
sporadic – starts and stops,
dead ends and revivals
>>>
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nonlinear – detours, recycling
back through activities in response to discontinuities and setbacks
-
stochastic – waxing and waning
of interest and funding, key players come and go, priorities change
-
context dependent corporate culture,
history, personalities, informal relations, and experience all create a
mix of accelerating and retarding factors.1
>>>
Synergize Incremental and Radical Innovations
Strike a synergistic balance
in your
innovation portfolio between the immediate and the future to achieve
bottom-line results and
top-line growth...
More
Kore 10 Innovative
Thinking Tools
Kore 10 Tools help
innovators approach
creation of
entrepreneurial
strategies and
anticipation of opponents' moves more
systematically.
The Kore 10 Tools help also
innovation leaders and
radical project managers strengthen and
synergize the
most important
areas of innovation...
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Silicon
Valley
To decide if their
innovation portfolio has
enough stretch,
Silicon Valley
firms assess the overall
balance between
revolutionary
and evolutionary initiatives.
Corporate
leaders continually ask, how much does the portfolio push the industry
frontiers, and where the company will be positioned a year or two from now
if it executes its innovation portfolio properly...
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General
Electric (GE)
"Shun the incremental, and look for the
quantum leap," urged
→
Jack Welch,
the former legendary CEO of
GE, other leaders at the company. Live
productivity and
→
quality,
but also make
→
surprise moves
‒ shock your rivals.
Shake things up while other look on from the sidelines, sitting idly by
while you knock your competitors for a loop. The three critical ingredients
of the quantum leap are surprise, boldness, and shock...
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