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"Your
brand is like an army
banner, waving which you must
carry against the
enemies, of
which everything new has many.
These enemies include
resistance
to change,
competitors, lack of
motivation of
your partners, and much
more."
~
Vadim
Kotelnikov |
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In today's overcrowded and
overcomunicated
marketplace,
being just excellent is not enough.
You must also be
remarkable
and rememberable.
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