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Apple's Design Process
Creating wonderful products |
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Genius ergonomics make Apple products
effortless to use.
Apple has repeatedly demonstrated with
its innovation management what a success user friendliness and
design can generate.
How can Apple ‘get’ design when
so many other companies try and
fail?
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Design is not just what it looks like and
feels like.
Design is how it works. |
Steve Jobs |
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Here are some key elements of
the Apple’s design process.
Apple’s “10 to 3 to 1″ approach
Apple’s strategy for innovation
demands that design ideas to be
generated in multitudes. They
are all run through a sort of
artificial natural-selection
mechanism that kills off the
weak and only lets the strongest
ideas rise to the top.
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Apple designers give themselves
room to design without
restriction and come up with 10
entirely different mockups of
any new feature.
Later they whittle that number
to three, spend more months on
those three and then finally end
up with one strong decision.
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I’m as proud of what we don’t do as I am
of what we do. |
Steve Jobs |
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Matching Top-down and Bottom-up
Strategies
Senior managers describe their
dream products and outline what
they want from any new
application. In response, design
teams select and present the
best ideas from the paired
design meetings to leadership,
who might just decide that some
of those ideas are, in fact,
their longed-for new products.
In this way, the dream products
morph into deliverables.
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"In most people’s vocabularies,
design means veneer. It’s
interior decorating. It’s the
fabric of the curtains of the
sofa. But to me, nothing could
be further from the meaning of
design. Design is the
fundamental soul of a human-made
creation that ends up expressing
itself in successive outer
layers of the product or
service," said Steve Jobs.
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Quality is more important than quantity.
One home run is much better than two doubles. |
Steve Jobs |
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Developing Perfect Mockups
Creating a full-size model of a
design or a device requires a
huge amount of work and takes an
enormous amount of time, but it
removes all ambiguity. That
might add time up front, but it
removes the need to correct
mistakes later on. |
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New
Product Design by IDEO
According to
IDEO, a leading
product-design
firm, the Reading, Writing,
and Arithmetic of Innovation are
Observation,
Brainstorming, and
Prototyping.
"Identify every barrier that
keeps people away from your
offerings, especially for
first-time customers. Then
systematically tackle each one,
using a combination of
simplicity, clear communication,
and customer-centered design,"
advises
Tom Kelley from
IDEO.
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The Art of
Innovation
Value
Innovation
Entrepreneurial Creativity
Innovation
Culture
Innovation
Process
IDEO's 6 Innovation Practice Tips |
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