Beliefs
Corporate leaders must believe that:
→ Strategy formulation should be based on passion for and focus on customers – both external and internal ones
→ Business and its processes must be designed, led, and managed in a way that makes it easy for the customer to do business with the company
→ Customer value creation is rooted in a customer-focused culture and achieved through enterprise-wide business process management (EBPM)
→ Significant performance improvement is achieved more through the exercise of attitude motivation than control
→ Business processes must be managed at three levels: enterprise-wide, cross-functional, and functional
→ Organization must be managed as a complex business and social system |