Successful startups build on
their strengths, correct their
weaknesses, make the most of
entrepreneurial opportunities,
reduce their weaknesses and
protect against internal
vulnerabilities and external
threats.
Strengths, Weaknesses,
Opportunities and Threats (SWOT)
analysis is a tool that can help
you in this process. Weaknesses
are internal considerations;
threats are external ones.
List all weaknesses along the
value chain of your venture that
must be strengthened to
ensure success.
List the external threats that
your venture must be aware of
and the problems that it has to
solve.
Then figure out how to reverse
(or disguise) your Weaknesses
and to overcome the Threats.
