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Sun Tzu: The Art of War

The Art of War

Sun Tzu

 

   

Know Your Enemy

 

 

 

 

For every change
there are diverse forces opposing it.


The Art of War

You Must Prepare To Win

If you do not know neither yourself no your enemies, you will be imperiled in every single battle.

If you know yourself but do not know your enemies, you will win one and lose one.

If you know yourself and know your enemies, you will not be imperiled in a hundred of battles.


To know your enemy,
you must become your enemy.

Know your enemy and know yourself
your victory will be painless.

 

Know Your Enemies

Internal Personal Enemies

Enemies of a Startup Company

Enemies of Business

Barriers to Change

Enemies of Innovation

The Art of War

The Five Things You Must Know To Win

5 Sources of China's Sustainable Competitive Advantage

 

 

 

 

De-position Your Competitor

De-positioning a competitor is a strategic marketing approach that highlights a competitor's weaknesses or gaps in their offering, contrasted with your own brand's strengths, to make them less attractive to customers. It focuses on creating a "rescuer point," where your solution addresses a specific critical shortcoming in the market that competitors fail to fill.  >>>  Examples

 

Positioning

10 Positioning Tips

Examples

Competitive Strategies

Competitive Disruption

 

 

 

 

 

 

   

A Joke about Winning by De-positioning

Wise vs. Fast

A farmer buys a new rooster to replace his old one, and puts him in the chicken coop...

The new rooster walks up arrogantly to the old rooster and says "out of the way old man! These are my hens now. Your time is done."

 

 

 

How To Defeat a Stronger Competitor: De-positioning example  

The old rooster rolls his eyes.

"Alright, fine, I get it. I'm old. But I still have some living left to do, and won't give up my hens so easily. There is only room in this coop for one of us. Let's settle it this way: we race around the coop. The winner stays, and the other goes."

The young rooster agrees to the challenge.

 

 

   

The old rooster says "but listen, I'm not the young cock I once was. You have to give me a 5 second head start to make it fair." The young rooster agrees to these terms.

When race time comes, the young rooster counts down to start it. "3... 2...1... go!" The old rooster takes off running, giving it his all. After 5 seconds, the new rooster takes off after him. As they round the first turn of the race, the new rooster is already about to catch up to the old one, right on his heels.

Then the farmer's wife shouted to her husband: "Who did you bring? He's chasing our old rooster!"

The farmer grabs his shotgun, and shoots the young rooster, leaving only some blood and feathers. He exclaims angrily,  "Damn it! That's the third gay rooster I've bought this month!"

 

 

 

 

 

 

      

 

Know your enemy and know yourself your victory will be painless.
Know the weather and the field your victory will be complete.

Carefully compare the opposing army with your own, so that you may know where strength is superabundant and where it is deficient.

You can deter your potential enemy by using his weaknesses against him.

 

 

Planning

 

If the enemy has a strong position, entice him away from it.

If the enemy is confused, be decisive.

If the enemy is solid, prepare against him.

If the enemy is strong, avoid him.

If the enemy is angry, frustrate him.

If the enemy is weaker, make him arrogant.

If the enemy is relaxed, make him work.

If the enemy is united, break him apart.

Attack him when he is unprepared. Leave when he least expects it.

 

 

 

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