A Sound Strategic Plan

→ Inspires and facilitates strategic leadership, strategic thinking, strategic innovation, and strategic action

→ Provides a big-picture scenario for strategic simulation  and strategic experimentation

→ Builds prepared minds

→ Provides a basis for more detailed planning

→ Serves as a framework for strategic decisions or for securing support/approval

→ Makes it easier to explain the business to others in order to inform, motivate and involve

→ Assists performance monitoring and benchmarking

→ Stimulates change and strategic creativity

→ Becomes a building block for next strategic plan