Industry Foresight provides a "top-down"
perspective that seeks to understand the complex
forces driving change,
emerging and converging
trends, new technologies, competitive dynamics, potential dislocations
and alternative scenarios.
"bottom-up" perspective, a deep understanding of both articulated
(explicitly stated) and unarticulated (latent or unrecognized)
existing and potential consumers/customers.
Core Technologies and
Competencies is the set of
internal capabilities, organizational competencies and assets that could
potentially be leveraged to deliver
value to customers,
brand equity and
❻ A company's
Organizational Readiness may drive or
inhibit its ability to act upon and
implement new ideas
strategies, and to successfully manage operational, political,
cultural and financial demands that
9 Signs of a