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Make Your Customers Laugh
Why would people want buy from
you if they don't enjoy doing
so? Making what you have to sell
fun to buy is simply taking the
whole process one step further.
"If you can make your customers
laugh, and excite them with
your vision of what life can be,
they are not going to walk into
your outlets, but run into them.
Running a successful business
should be fun for you, and
there's every reason why you
should be able to communicate
that sense of fun to your
customers. Certainly, if you
aren't having fun, you probably
aren't running a successful
business," say James Essinger
and Helen Wylie in their book
The Seven Deadly Skills of
Competing.
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